Author: Dan

Digital Consultancy

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What is digital consulting and why does it matter?

Digital consulting is the art and science of efficiently utilizing the internet to acquire and retain customers. The process is involved and often complex, consisting of a team of digital consultants working with you to help bring your business up to the current standards of technology and striving to successfully keep up with technological developments and to even push ahead of your competitors.

 

Digital consultants don’t always have to comprise a whole team, it can be one individual with a vast amount of knowledge and experience in the world of technology who has the capability to relate technology to a companies’ growth and profitability. Customer acquisition and retention are two of the most important goals for digital consultants. Utilizing the latest and most in-depth knowledge and experience of search engine optimization (SEO), link referrals, site maps, keywords, indicators, advertisement, and marketing, digital consultants will examine how best to integrate such technology into your company so that you reach more clients, obtain more customers, and see an increase in profitability month over month for a long and sustained future.

Beyond customer acquisition and retention, digital consultants also help to build and design responsive and informative websites that encourage visitors to purchase your products and forge a relationship with your brand identity.

Furthermore, digital consultants can look over your operations and develop a plan for integration of automated processes and systems to help you cut costs and better understand your business at any given time by giving you a snapshot of your current operations with the click of a mouse.

Digital consultants remove the tediousness of having to manage your digital footprint and help to move your business into the world of technology and digital optimization.

 

Contact us today to set up an appointment and review your needs and goals! We are one of the few companies in the world that build custom algorithms and software to match the needs of your business. Our team has nearly twenty years of experience in all areas of digital technology to help you grow your business and increase your ROI!

How to: HTML

Want to know what it takes to code a website? Well, here are some basics!

All web pages are coded using HTML (HyperText Markup Language); here is the basic format of a properly coded website:

< !DOCTYPE HTML >
< html >
< p >Hello, this is a paragraph!< /p >

The < p > tags define a paragraph, just like the one I am writing here.
If we want to < em >italicize< /em > a word or sentence we simply insert the < em > tags around the word or sentence. Don’t forget to use < /em > to close your tag! Anytime you see a tag with the < / > in it you can be sure that it is a closing tag, which is necessary for all codes.

Inserting an image is easy, and will look like this:
< img src="happyface.jpg" alt="Happy face" >. img src will insert the image, and alt will bring up your alternative text, a.k.a description of the text.

Moving on:

we have

html
body
p
Where body is the body of your text, here you will insert a variety of other tags depending on what it is you want to do!

< strong > will make your text bold.

A full example of what a typical webpage looks like under our HTML microscope (minus the <, >, signs):
!DOCTYPE HTML
html lang=”en”
head
title /title
/head
body
h1 /h1
p
/p
/body
/html

Beyond Web Development

ABS Growth
To be a web-developer in 2015 and beyond means more than developing websites. It means going above and beyond the typical web-developer status-quo; it means helping the client grow their business; work with them in building not only an outstanding website that potential clients and customers can easily and comfortably navigate; it is about GROWTH! What can we do to attract more visitors? How do we turn those visitors into customers? Those customers into clients? Those clients into relationships?

Web-development in 2015 and beyond is about working with clients to build great websites that increase their customer base and brand awareness as well as business consulting, digital business growth, strategic implementation of analytics, market penetration, and transparent communication.